According to information provided by JP Morgan, China Mobile recently announced that it has set up a new three-tiered revenue sharing system for its mobile messaging service partners. In the first tier, China Mobile will retain 15% of mobile messaging revenue if providers do their own marketing and customer support. Another tier has China Mobile retaining a 30% share of revenue when the China Mobile provides customer service. The third tier stipulates that China Mobile receives up to 50% if it provides marketing services as well.